We talk to event and marketing expert David Balfour.
The Scot living in Dubai with plans to expand in to the US talks events, how the pandemic has changed the industry, what is possible now and what direction he thinks events will go in the future.
He tells us how the uneven pace of recovery is creating opportunities, the huge appetite to return to live experiences and how Usher nearly ruined one of his first events in the US.
David tells us about his favorite whisky, his sneaker collection and the appeal of life in Los Angeles.
And why he wants to share a Wolfcraig whisky with Sir Alex Freguson.